Charles was founded to shape the future of commerce, by unleashing the full potential of Conversational Commerce. Therefore, we are developing a SaaS solution for consumer companies, which enables their customers to make a purchase on any kind of messenger service (WhatsApp, Facebook Messenger & more). At Charles, we fundamentally believe that customer relationships will rise to a new level and brand loyalty will increase vy serving consumer along the full customer journey in their preffered day-to-day channel.
In parallel we are the first DTC apparel brand that exclusively sells its pieces via Conversational Commerce. Via WhatsApp, Charles offers a selection of high-quality basics for men and (soon) women. The brand leverages the insights from conversational commerce to produce continuously improving versions of the same apparel pieces.